Clear visual foundations
Logo, colours and typography brought together to establish a defined visual base.
Branding & identity
Brand Identity Design in Casablanca
A structured and consistent visual identity.
In Casablanca, we create visual identity systems for businesses across Morocco: logo, variations, colour palette, typography and usage rules. A logo is one part of an identity; the full system provides reusable visual references.
Discuss this project01
WHY
Give your brand a visual framework
A visual identity defines how to use a logo, its variations, colours and typography consistently. It establishes a visual direction and simple rules for future uses.
For a new identity or an existing one that needs to evolve, we clarify the useful visual elements and organise them into a brand system. This foundation can later guide graphic applications or digital interface design.
02
IMPACT
What this solution changes in practical terms.
Reusable rules
Usage rules that help apply the same visual references to future needs.
A documented system
Guidelines that bring together identity elements and how to use them.
03
DELIVERABLES
What we build with you.
01Primary logo
02Logo variations
03Colour palette
04Typography
05Brand guidelines
06Moodboard & art direction
04
METHOD
A clear process from scoping to launch.
Scoping
The project, existing identity, visual context and needs to take into account.
Visual directions
Logo options and visual directions to define the system to develop.
System development
Finalising the logo, colour palette, typography and their variations.
Guidelines & delivery
Usage rules and organised files for applying the visual identity.
05
QUESTIONS
01What is the difference between a logo and a visual identity?
A logo is one element of a visual identity. A complete identity brings together the logo, its variations, colour palette, typography and usage rules that organise the visual system.
02What does a visual identity include?
Depending on the scope, it includes a primary logo, logo variations, a colour palette, typography, brand guidelines, a moodboard and art direction.
03Can you evolve an existing identity?
Yes. We can review existing elements, clarify which ones to retain and organise or evolve them into a more consistent visual system when the project calls for it.
04What is the difference between visual identity and graphic design?
Visual identity defines the brand-system rules: logo, colours, typography and usage. Graphic design then applies those rules to communication assets such as visuals, flyers, posters or banners.
Let’s turn your needs into a clear action plan.
Tell us about your goal. We’ll come back with an initial direction suited to your context.