Structured campaign scope
A clear scope to organise campaign objectives, messages and expected deliverables.
Influencer marketing
We support businesses in Casablanca with campaign scoping and creator-collaboration coordination for projects across Morocco.
Discuss this projectWHY
An influencer marketing campaign begins with a defined scope: objective, audience, message and expected collaboration. We help establish these foundations before campaign coordination begins.
The work covers selection criteria, campaign brief, coordination of approved creator deliverables, publication and review of the campaign data available.
IMPACT
A clear scope to organise campaign objectives, messages and expected deliverables.
Criteria defined around the brief, audience relevance, content fit and brand alignment.
Coordination of approved deliverables and review of the campaign data available.
DELIVERABLES
01Campaign scope and objectives
02Creator-selection criteria
03Campaign brief
04Coordination of approved creator deliverables
05Publication coordination
06Reporting based on available campaign data
METHOD
Scoping objectives, audience, messages and expected deliverables.
Defining criteria around the brief, audience relevance, content fit and brand alignment.
Coordinating the deliverables and publications planned within the approved scope.
Reviewing available campaign data to document activity and adjust scope where necessary.
QUESTIONS
The scope can cover campaign scoping, selection criteria, briefing, coordination of approved deliverables, publication and reporting based on available data.
Criteria are defined from the campaign brief, audience relevance, expected content and brand alignment.
We coordinate approved creator deliverables within the campaign scope. Photo and video production is covered by the Photo & Video Production service.
We review available campaign data such as published deliverables, views, reach, impressions, interactions, clicks, traffic or conversions where existing measurement allows it.
Tell us about your goal. We’ll come back with an initial direction suited to your context.