WhatsApp: connect with your customers in real time
Nemsi Media
Published on 2026-06-22
WhatsApp is Moroccans’ preferred communication channel. Integrating the WhatsApp Business API into your website lets you respond instantly to prospects’ questions.
Intelligent chatbots can qualify leads 24/7: collect contact details, identify the need and direct them to the right service—without human intervention.
Beyond support, WhatsApp becomes a sales channel: sending quotes, confirming orders and following up on abandoned baskets. The open rate exceeds 90%.
Automation does not replace people; it frees them for complex cases. Combine automation and personalised follow-up for excellent customer service.
Before connecting Twilio, map authorised scenarios, consent, message templates and handoff to an adviser. Keep useful history without collecting more data than necessary. Start with a simple journey, measure response time and resolution rate, then add automation only when it reduces clearly identified friction.
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